Vogue India In Association With Peroni Brings You #VIFF2015

Recently the final judging round of this year’s Vogue India Fashion Fund concluded at The St. Regis Mumbai with the top eight designers selected from the previous round in the fashion and accessories categories. Making this event even more glamorous was Peroni Nastro Azzurro, one of the associate partners of #VIFF2015.

If you are living under a rock and are not familiar with the brand, Peroni Nastro Azzurro is Italy’s finest and best selling beer. The brand is all about elite style, taste and fashion which fits perfectly with VIFF, which is India’s finest fashion event.

There was a Peroni Nastro Azzurro bar at the VIFF where the model and fashion fraternity could enjoy a beer or two in between the hustle bustle of the preview. Effortlessly stylish, this Mediterranean style lager delivers an unmistakable crisp, refreshing taste and a fine subtle aroma.

This is the fourth year of Vogue Fashion Fund. VIFF gives a platform to the country’s new wave of designers to showcase their creative skills in front of the best of the industry and gain a career boost. Each designer was presented with an opportunity to showcase three of their most recent creations that represent their brand’s DNA. Along with their capsule collections, each designer in the fashion category had to present sketches of a line of clothing for Peroni and Van Heusen.

 The winner (and runners-up) of the Vogue India Fashion Fund 2015 will be revealed in an exclusive event in October and announced in the November issue of Vogue India. They will also get a cash prize, a yearlong business/creative/marketing mentorship with an industry professional, access to prominent platforms in the industry, mentorship from Vogue, a fashion shoot featuring in Vogue India and PR support.

Follow news and conversations about Vogue India Fashion Fund at @PeroniIndia #PeroniAtVIFF

Fashion designer Payal Khandwala (of Think Pattern)