I recently attended an event hosted by Fair & Lovely to launch their new product, if you are following me on any of my social media platforms you must have come across the event posts. It was an afternoon well spent, we learned about the new product, gave our opinion on the same and played a bunch of games. If you would like to know more about the affair and the launch check out the hashtags: #SetLookAllDay #FALPowderCream
Fair & Lovely is a brand synonymous with fairness cosmetics, and the brand firmly believes that it can give the self-confident woman of today the edge to realize her dreams. A part of Hindustan Unilever, Fair & Lovely is available across Asia and is exported to a number of countries in the West as well. It is the market leader in the fairness cream market in India and is one of Hindustan Unilever’s most successful cosmetic lines.
Colour of the product: White
A pioneer in skin lightening and face care, Fair & Lovely recently expanded its portfolio by introducing the new Fair & Lovely Powder Cream, a breakthrough product combining fine brightening powder and advanced multivitamin fairness cream in a sturdy flip-top tube packaging. The brightening powder absorbs oil and the multivitamin creams maintain fairness and freshness. The product was also developed to blend seamlessly with Indian skin tones, adding a soft and smooth glow to the skin. The product offers lasting fairness for up to 14 hours while keeping the skin nourished to give you that flawless look as you tackle your day.
The modern Indian woman is driven and spends a major chunk of her time outside the house, with strenuous work, travel, and education. This product is the answer to all those ladies’ needs, cutting down the time-consuming ritual of touch ups throughout the day. So go ahead and seize the day without worrying about needing a mirror. No longer will women need to overcome dullness by re-applying fairness creams every few hours or applying powder over creams to reduce oil build-up. Fair & Lovely Powder Cream allows you to have that shine and radiance all day long.
I’ve used this product regularly for a week, and I like its formulation. I’m not a huge fan of fairness creams; however, this product gave me an even-toned look that also served as a perfect base for my makeup. It completely took over my need to touch-up my face after hours of travelling as well. I could even skip applying a powder to set my look. The fragrance is the standard, classic Fair &Lovely cream scent, with floral hints. If you are into fairness products and are looking for a bright and radiant look that’s fuss-free, I recommend the new Fair & Lovely Powder Cream. The product retails for INR 55 for the 18 gram tube and INR 115 for a 40 gram tube.
To apply the cream, use a pea size amount and dot the cream across a cleansed face and neck and gently blend in. So ladies, go ahead and make Fair & Lovely Powder Cream part of your daily skin regime for that flawless glow!
I will also be hosting a contest soon on my Instagram account where you can stand a chance to win the new Fair & Lovely Powder Cream and more.
Product Reviewed by Shreya Agarwal, Post Edited by Josh Zachariah.