What L’Oreal say’s about this product: The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours. The range includes 7 exquisite matte shades.




Finish: Matte.Shelf life & Net Content:


Shades Available: 7 (Pure Fire, Pure Vermeil, Pure Brick, Pure Rouge, Pure Scarleto, Pure Amaranthe, Pure Garnet)


Availability: Easy.
Swatches :


*The shades are more vibrant & deeper in person.

My thoughts:L’Oreal Paris recently launched their “Pure Reds” Collection. Looks like they are on a roll since just a month ago they launched their “Infallible” Collection. For the “Pure Reds” they got together 7 L’Oreal’s brand ambassadors who representing each shade of the lipstick. Apart from the obvious Red the shades in this collection vary from Orange to Pink and even berry tone.

The packaging of the lipstick is all black with gold autograph of the particular celebrity who symbolizes the shade.  Just like all the previous L’Oreal lipsticks this too has a sturdy packaging, which is easy to travel with as the top doesn’t open on its own in my jam packed bag. The formula of these are creamy and glides easily. The finish is Matte but doesn’t dry or feel uncomfortable on the lips. These lipsticks are highly pigmented and last for good 4-5 hours on me. The price might be an issue for some but with the quality that these lipsticks offer it’s a good buy. My personal favorite from this collection is Pure Amaranthe & Pure Garnet.

Which one is your favourite?

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The colors look fab! Love the orange tones in pure scarleto after applying!


True, each shade is very pretty. Pure Scarleto is the perfect orange 😀

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